Vin Rocco

Hey, I’m Vin. I write words that make people feel something, and buy something.
To go back to my roots is tough. I am the oldest of four boys from my mother and father. Father was in prison until I was about 22/23 years old, making only brief appearances in my life on rare occasions. My mother was an addict and ironically, a drug dealer. My brothers and I were taken from our mother's home and forced to live with our grandma who took us in so that we didn't go to foster care. Living with our grandma, we had little to no structure and a lot of room to make mistakes, and we made a lot of them. By the age of 12, I was charged with criminal trespassing and placed on probation where I was given two years of probation that I reluctantly turned into six. By 14, I was sent to a detention center for six months and it was scary as a kid. When I returned home, my little brother was next in line, and about three months after I came home, he went to the same detention center for stealing a four wheeler. My entire middle school and high school timeline included probation. Finally, when I turned 18, I was released from probation. I also graduated ahead of my class in January, so i only had to come back in june to practice for the ceremony. After high school, I joined the military because my grandma was dying of lung cancer and she decided to let my brother and I take over the rent of our current place, while she moved to florida in hopes of gaining an extra year or two. She did. She lived an extra 4 years when only given six months.
I joined the navy and while in bootcamp, my mothers house was raided and her and my younger brother were arrested. It was tough to hear that news while I was learning to be disciplined for the first time in my life. No one showed up for my graduation from basic training, and I was sent to florida for aviation school. This was one of the happiest timelines in my life. While stationed overseas, I received a red cross message at 2 am and was given the news that my mother had been murdered. She was shot three times a point-blank range and died before getting to the hospital. My world crashed. As much as she suffered, I was very much a momma's boy and this ate through my soul. I was granted emergency leave, and allowed to go home for 30 days to handle arrangements. I was next of kin and my mom had no insurance, so I had to use the $10K i had saved up from my time in the military to ensure she was properly cremated and had a nice service. I was told when i returned to the military that I was unfit to continue with a top secret clearance due to the truama I had just gone through and was offered several low level jobs, all of them felt more insulting than the next. Since I only had 3 months left on my 4 year contract, I was able to be released early and given an honorable discharge. I returned home and fell into deep depression and addiction. It took me almost three years to recover and when I did, I never looked back. I met my wife, became a step dad first, then had two boys (and one on the way) of my own, and we got married. I bounced around jobs for awhile until finally taking enough from my boss at the time, and I quit. No backup plan or saving, two kids and my wife pregnant with our third at the time.
I started a painting company with $100 and a beat up ford ranger that was falling apart. In 7 months, I made $250,000 in sales, hired 9 employees, and became the number one company in my area. I never spent a dollar on ads. All organic marketing and outreach. I eventually exited the company to focus on building a marketing agency where I went on to do the same thing but faster and selling more which I will get into in a moment.
Fast forward to today, I help brands grow their revenue with story-driven email copy and sales letters that tap into hypnotic language patterns, NLP, and behavioral psychology. It’s not just clever phrasing or catchy lines. It’s strategy layered into story, built to move people—emotionally and financially.
Before writing copy full-time, I built and sold two companies, scaled one to $1.7M in a year without spending a dollar on ads, and helped a marketing agency cross the 7-figure mark in under eight months. I’ve seen what works, what doesn’t, and what most brands are missing. (Spoiler: it’s almost always the messaging.)
My background includes accreditations in Neuro-Linguistic Programming, Cognitive Behavioral Therapy, and Hypnosis. That might sound unrelated to copywriting, but it’s not. Understanding how people think, decide, and act is the difference between “nice words” and copy that converts.
When I’m not writing, I’m usually chasing my kids around (soon to be four of them), experimenting with behavioral frameworks, or giving my wife a reason to roll her eyes (lovingly). I live for conversations that dig deeper than surface-level, and I believe copy should too.