What happens to decades of experience when a business decides faster and cheaper are enough?
Julie Matzen joins Jay to talk about creative work, AI, and the fear of becoming invisible in an industry you helped build. She shares the thinking behind Boarderline, a platform intended to connect businesses with experienced advisors they might otherwise struggle to reach.
Their conversation moves through failed ventures, the confidence it takes to begin again, and the difference between generating an answer and knowing whether it serves a real person. They explore how a useful perspective can change what someone sees—and why encouragement from someone who has been there can matter as much as the advice.
What We Explore
* The value of experience in an industry embracing AI
* Creative judgment and the limits of automation
* Why Julie started Boarderline
* Making experienced advisors more accessible
* Failure, debt, and starting again
* Gen X, relevance, and the fear of aging out
* Validation, perspective, and the human side of branding
About Julie Matzen
Julie Matzen is the founder of the MayDay Agency and co-founder of Boarderline. Her background spans branding, advertising, and digital strategy, with a focus on connecting businesses to experienced creative and strategic advisors.
Julie: https://theboarderline.co • https://www.linkedin.com/in/julie-matzen-1696aa52
The Tragedy Academy
Candid conversations exploring the human experience through tragedy and triumph.
Hosted by Jay Hicks.
Be cool. Keep learning. 🌳
